Packaging Design Effects

Packaging Design Effects is a theoretical construct in consumer behavior research that denotes the influence of visual, structural, and textual elements of cigarette packaging on perceptions, attitudes, and behavioral responses toward tobacco products.

212

Publications

14.3K

Citations

611

Authors

268

Institutions

Publications per year

2017–2026

106

Authors

611

  1. CM
    Crawford Moodie

    University of Stirling, United Kingdom

    8 publications · 421 citations

    8

    h-index

  2. DH
    David Hammond

    University of Waterloo, Canada

    8 publications · 567 citations

    8

    h-index

  3. JG
    Joseph G. L. Lee

    East Carolina University, United States

    5 publications · 84 citations

    5

    h-index

  4. DK
    Dorotea Kovačević

    University of Zagreb, Croatia

    5 publications · 105 citations

    5

    h-index

  5. AF
    Allison Ford

    University of Stirling, United Kingdom

    5 publications · 315 citations

    5

    h-index

1–5 of 611

Venues

  1. Tobacco Control

    21 publications · 1.5K citations

    16

    h-index

  2. Food Quality and Preference

    14 publications · 1.5K citations

    14

    h-index

  3. 5

    h-index

  4. BMJ Open

    5 publications · 138 citations

    5

    h-index

  5. Journal of Product & Brand Management

    5 publications · 519 citations

    5

    h-index

1–5