Concepedia

Dorotea Kovačević

DK

8

Publications

137

Citations

8

H-Index

2016

Active since

Affiliations

University of Zagreb(Current)

University of Ljubljana

Dorotea Kovačević is an author at University of Zagreb specializing in consumer behavior, user experience, and health sciences.

Top concepts

DesignHealthMarketingManagementUser ExperienceConsumer BehaviorConsumer ResearchConsumer Decision MakingFood QualityFood Packaging

Publications per year

2016–2021

8

Publications

8

Consumers’ preferences for visual elements on chocolate packaging

Antonija Kovač, Dorotea Kovačević, Josip Bota et al. · Journal of Graphic Engineering and Design · 2019 · 37 citations · Full text

Visual Design, Consumer Decision Making, Food Packaging +14

the impact of packaging transparency on product attractiveness

Barbara Sabo, Tina Bečica, Nikolina Keleš et al. · Journal of Graphic Engineering and Design · 2017 · 25 citations · Full text

Behavioral Sciences, Food Packaging, Packaging Transparency +13

Impact of packaging shape and material on consumer expectations

Suzana Poslon, Dorotea Kovačević, Maja Brozović · Journal of Graphic Engineering and Design · 2021 · 16 citations · Full text

Packaging Shape, User Perception, Consumer Decision Making +13

Do prominent warnings make packaging less attractive?

Dorotea Kovačević, Maja Brozović, Klementina Možina · Safety Science · 2018 · 15 citations · Full text

Eco-mark on product packaging and its effect on the perception of quality

Dorotea Kovačević, Maja Brozović, Katarina Itrić · Journal of Graphic Engineering and Design · 2019 · 12 citations · Full text

Consumer Uncertainty, Consumer Study, Rating Scale +21

Rows per page

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