Concepedia

Maja Brozović

MB

8

Publications

142

Citations

8

H-Index

2016

Active since

Affiliations

University of Zagreb(Current)

University of Ljubljana

Maja Brozović is an author at University of Zagreb specializing in user experience, consumer behavior, and health sciences.

Top concepts

DesignHealthMarketingManagementUser ExperienceConsumer BehaviorConsumer ResearchConsumer Decision MakingEngineeringFood Quality

Publications per year

2016–2021

8

Publications

8

Consumers’ preferences for visual elements on chocolate packaging

Antonija Kovač, Dorotea Kovačević, Josip Bota et al. · Journal of Graphic Engineering and Design · 2019 · 37 citations · Full text

Visual Design, Consumer Decision Making, Food Packaging +14

the impact of packaging transparency on product attractiveness

Barbara Sabo, Tina Bečica, Nikolina Keleš et al. · Journal of Graphic Engineering and Design · 2017 · 25 citations · Full text

Behavioral Sciences, Food Packaging, Packaging Transparency +13

Impact of packaging shape and material on consumer expectations

Suzana Poslon, Dorotea Kovačević, Maja Brozović · Journal of Graphic Engineering and Design · 2021 · 16 citations · Full text

Packaging Shape, User Perception, Consumer Decision Making +13

Surface characteristics and enhancement of water vapour properties of paperboard coated with polycaprolactone nanocomposites

Josip Bota, Ljerka Kratofil Krehula, Zvonimir Katančić et al. · Journal of Adhesion Science and Technology · 2016 · 15 citations

Engineering, Polycaprolactone Nanocomposites, Polymer Nanocomposites +16

Do prominent warnings make packaging less attractive?

Dorotea Kovačević, Maja Brozović, Klementina Možina · Safety Science · 2018 · 15 citations · Full text

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