Concepedia

Antonija Kovač

AK

1

Publications

37

Citations

1

H-Index

2019

Active since

Affiliations

University of Zagreb(Current)

Antonija Kovač is an author at University of Zagreb specializing in food packaging, user experience, and consumer decision making.

Top concepts

DesignHealthMarketingManagementVisual DesignFood PackagingUser ExperienceVisual MarketingConsumer BehaviorConsumer Research

Publications per year

2019–2019

1

Publications

1

Consumers’ preferences for visual elements on chocolate packaging

Antonija Kovač, Dorotea Kovačević, Josip Bota et al. · Journal of Graphic Engineering and Design · 2019 · 37 citations · Full text

Visual Design, Consumer Decision Making, Food Packaging +14

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