Concepedia
Statistics
Publications
12
Citations
357
H-Index
11
Active since
1989
Affiliations
Appalachian State University(Current)
Elon University
Walker (United States)
University of North Carolina at Chapel Hill
University of South Carolina
Ünal Ö. Boya is an author at Appalachian State University specializing in marketing, management, and consumer research.
Top concepts
MarketingManagementConsumer ResearchEducationSocial SciencesDesignHealthFood PolicyFood MarketingUser Experience
Publications per year
1989–2021
Dimensions of the dog–human relationship: A segmentation approach
Ünal Ö. Boya, Michael J. Dotson, Eva M. Hyatt · Journal of Targeting Measurement and Analysis for Marketing · 2012 · 62 citations · Full text
Working Dog, Social Behavior, Human-animal Interaction +8
A comparison of dog food choice criteria across dog owner segments: an exploratory study
Ünal Ö. Boya, Michael J. Dotson, Eva M. Hyatt · International Journal of Consumer Studies · 2014 · 58 citations
Food Choice, Nutrition, Exploratory Study +9
Motivations to buy organic food in emerging markets: An exploratory study of urban Indian millennials
Lubna Nafees, Eva M. Hyatt, Lawrence L. Garber et al. · Food Quality and Preference · 2021 · 54 citations
Food Choice, Nutrition, Culture +12
Gender differences in learning preferences among participants of serious business games
Lawrence L. Garber, Eva M. Hyatt, Ünal Ö. Boya · The International Journal of Management Education · 2017 · 37 citations
Gendered Perception, Behavioral Sciences, Behavioral Decision Making +11
The Effect of Package Shape on Apparent Volume: An Exploratory Study with Implications for Package Design
Lawrence L. Garber, Eva M. Hyatt, Ünal Ö. Boya · The Journal of Marketing Theory and Practice · 2009 · 32 citations
Volume Perception, Shape Type, Engineering +20
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