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DESIGNS TO BALANCE THE EFFECT OF ORDER OF PRESENTATION AND FIRST‐ORDER CARRY‐OVER EFFECTS IN HALL TESTS
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1989
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Behavioral SciencesAdvertisingExperiment DesignDesignCarryover EffectManagementExperimental TestingOptimal Experimental DesignSocial SciencesQuasi-experimentExperimental PsychologyMarketingPsychologySame Set
The problem of balancing out the effect of order of presentation and the carryover effect of a preceding sample over a series of presentations of the same set of samples is addressed. A series of designs developed by Williams (1949) are used, the method of calculation is given, and tables containing about 50 consumers of each design for presenting from 4 through to 16 samples are provided. ABSTRACT.
ABSTRACT. The problem of balancing out the effect of order of presentation and the carryover effect of a preceding sample over a series of presentations of the same set of samples is addressed. A series of designs developed by Williams (1949) are used. The method of calculation is given. Tables containing about 50 consumers of each design for presenting from 4 through to 16 samples are given.
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