Concepedia

Pankaj Aggarwal

PA

15

Publications

3.5K

Citations

13

H-Index

2004

Active since

Affiliations

University of Toronto(Current)

University of Chicago

University of South Carolina

The Scarborough Hospital

Pankaj Aggarwal is an author at University of Toronto specializing in management, consumer behavior, and marketing.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchPsychologySocial SciencesConsumer Decision MakingBrandingAdvertisingBrand Strategy

Publications per year

2004–2019

15

Publications

15

The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior

Pankaj Aggarwal · Journal of Consumer Research · 2004 · 1K citations

Customer Satisfaction, Consumer Study, Consumer Research +17

Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products

Pankaj Aggarwal, Ann L. McGill · Journal of Consumer Research · 2007 · 982 citations

When Brands Seem Human, Do Humans Act Like Brands? Automatic Behavioral Priming Effects of Brand Anthropomorphism

Pankaj Aggarwal, Ann L. McGill · Journal of Consumer Research · 2012 · 505 citations

Brands as Rivals: Consumer Pursuit of Distinctiveness and the Role of Brand Anthropomorphism

Marina Puzakova, Pankaj Aggarwal · Journal of Consumer Research · 2018 · 173 citations

Consumer Motivation, Brand Strategy, Consumer Research +25

Greasing the Palm

Nina Mažar, Pankaj Aggarwal · Psychological Science · 2011 · 143 citations

Rows per page

1–5 of 15