Concepedia

Nina Mažar

NM

38

Publications

4.8K

Citations

23

H-Index

2005

Active since

Affiliations

Duke University(Current)

University of Toronto

Boston University

Harvard University

Quest University Canada

Nina Mažar is an author at Duke University specializing in management, behavioral decision making, and behavioral sciences.

Top concepts

ManagementBehavioral Decision MakingBehavioral ScienceBehavioral EconomicsBusinessMarketingEconomicsConsumer ResearchPsychologyDecision Theory

Publications per year

2005–2024

38

Publications

38

Do Green Products Make Us Better People?

Nina Mažar, Chen‐Bo Zhong · Psychological Science · 2010 · 897 citations

Socially Responsible Product, Green Marketing, Behavioral Decision Making +18

Large Stakes and Big Mistakes

Dan Ariely, Uri Gneezy, George Loewenstein et al. · The Review of Economic Studies · 2009 · 732 citations

Large Stakes, Behavioral Decision Making, Job Performance +23

Zero as a Special Price: The True Value of Free Products

Kristina Shampanier, Nina Mažar, Dan Ariely · Marketing Science · 2007 · 594 citations

Consumer Uncertainty, Behavioral Decision Making, Price Difference +25

The Dishonesty of Honest People: A Theory of Self-Concept Maintenance

Nina Mažar, On Amir, Dan Ariely · Journal of Marketing Research · 2008 · 557 citations

Behavioral Decision Making, Self-concept Maintenance, Social Psychology +18

RETRACTED: Signing at the beginning makes ethics salient and decreases dishonest self-reports in comparison to signing at the end

Lisa L. Shu, Nina Mažar, Francesca Gino et al. · Proceedings of the National Academy of Sciences · 2012 · 342 citations · Full text

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