Journal of Marketing · 1977 · 99 citations · 0 references
BusinessMarketingMarketing ManagementInternational MarketingMarketing StrategyServices MarketingAdvertising ManagementAdvertising StrategyDirect MarketingInternational Marketing StrategyMarketing PlanningSales Channel ManagementDirect Marketing MetricsInternational Marketing PerformanceInternational Sales Force ManagementMarketing Campaign ManagementMarketing Communication StrategyMarketing PromotionSales Promotion EffectivenessSales Promotion Strategy
The Role of Marketing in Organizations and Society. Marketing Strategy. Customer Analysis. Market Segmentation and Product Differentiation. Competitive Analysis and Product Positioning. Product Development and Testing. Brand Management. Services Marketing. Pricing. Selecting Distribution Channels. Personal Selling and Sales Force Management. Direct Marketing. Designing Advertising Programs. Sales Promotion and Public Relations. International Marketing. Marketing Planning. Indexes.