Concepedia

Amar Cheema

AC

23

Publications

4.7K

Citations

20

H-Index

2001

Active since

Affiliations

University of Virginia(Current)

Washington University in St. Louis

University of Toronto

University of Colorado Boulder

Hong Kong University of Science and Technology

Amar Cheema is an author at University of Virginia specializing in marketing, business, and consumer research.

Top concepts

BusinessMarketingConsumer ResearchManagementBehavioral Decision MakingBehavioral ScienceBehavioral EconomicsSocial SciencesUser ExperienceInteractive Marketing

Publications per year

2001–2020

23

Publications

23

Data Collection in a Flat World: The Strengths and Weaknesses of Mechanical Turk Samples

Joseph K. Goodman, Cynthia Cryder, Amar Cheema · Journal of Behavioral Decision Making · 2012 · 2.3K citations

Data Annotation, Engineering, Behavioral Decision Making +28

Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition

Ravi Mehta, Rui Zhu, Amar Cheema · Journal of Consumer Research · 2012 · 320 citations

Malleable Mental Accounting: The Effect of Flexibility on the Justification of Attractive Spending and Consumption Decisions

Amar Cheema, Dilip Soman · Journal of Consumer Psychology · 2006 · 259 citations · Full text

The Effect of Credit on Spending Decisions: The Role of the Credit Limit and Credibility

Dilip Soman, Amar Cheema · Marketing Science · 2002 · 243 citations

Consumer Economics, Behavioral Decision Making, Credit Risk +21

The Effect of Red Background Color on Willingness-to-Pay: The Moderating Role of Selling Mechanism

Rajesh Bagchi, Amar Cheema · Journal of Consumer Research · 2012 · 207 citations

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