Concepedia
Statistics
Publications
24
Citations
1.4K
H-Index
20
Active since
2005
Affiliations
Virginia Tech(Current)
Baruch College
University of Miami
University of South Carolina
University of Colorado Boulder
Rajesh Bagchi is an author at Virginia Tech specializing in management, behavioral decision making, and marketing.
Top concepts
ManagementBehavioral Decision MakingMarketingBehavioral EconomicsConsumer ResearchBehavioral ScienceConsumer Decision MakingBusinessConsumer BehaviorConsumer Choice
Publications per year
2005–2020
The Effect of Red Background Color on Willingness-to-Pay: The Moderating Role of Selling Mechanism
Rajesh Bagchi, Amar Cheema · Journal of Consumer Research · 2012 · 207 citations
Years, Months, and Days versus 1, 12, and 365: The Influence of Units versus Numbers
Ashwani Monga, Rajesh Bagchi · Journal of Consumer Research · 2011 · 127 citations
Behavioral Decision Making, Measurement, Days Versus 1 +23
Illusionary Progress in Loyalty Programs: Magnitudes, Reward Distances, and Step-Size Ambiguity
Rajesh Bagchi, Xingbo Li · Journal of Consumer Research · 2010 · 111 citations
Customer Satisfaction, Step Sizes, Consumer Uncertainty +21
The Effect of Goal Visualization on Goal Pursuit: Implications for Consumers and Managers
Amar Cheema, Rajesh Bagchi · Journal of Marketing · 2011 · 103 citations
External Representations, Behavioral Decision Making, Visualization (Graphics) +23
Amar Cheema, Rajesh Bagchi · Journal of Marketing · 2011 · 90 citations
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