Concepedia
Statistics
Publications
25
Citations
1.4K
H-Index
20
Active since
2005
Affiliations
Virginia Tech(Current)
Baruch College
University of Miami
University of South Carolina
University of Virginia
Rajesh Bagchi is an author at Virginia Tech specializing in behavioral economics, psychology, and marketing.
Publications per year
2005–2024
The Effect of Red Background Color on Willingness-to-Pay: The Moderating Role of Selling Mechanism
Rajesh Bagchi, Amar Cheema · Journal of Consumer Research · 2012 · 209 citations
Social Sciences, Economics, Psychology +14
Years, Months, and Days versus 1, 12, and 365: The Influence of Units versus Numbers
Ashwani Monga, Rajesh Bagchi · Journal of Consumer Research · 2011 · 129 citations
Education, Behavioral Sciences, Psychology +12
Illusionary Progress in Loyalty Programs: Magnitudes, Reward Distances, and Step-Size Ambiguity
Rajesh Bagchi, Xingbo Li · Journal of Consumer Research · 2010 · 112 citations
Social Sciences, Marketing, Psychology +16
The Effect of Goal Visualization on Goal Pursuit: Implications for Consumers and Managers
Amar Cheema, Rajesh Bagchi · Journal of Marketing · 2011 · 105 citations
Management, Organizational Behavior, Visualization +13
Amar Cheema, Rajesh Bagchi · Journal of Marketing · 2011 · 90 citations
1–5 of 25