Xingbo Li

Illusionary Progress in Loyalty Programs: Magnitudes, Reward Distances, and Step-Size Ambiguity

Rajesh Bagchi, Xingbo Li · Journal of Consumer Research · 2010 · 111 citations

Customer Satisfaction, Step Sizes, Consumer Uncertainty +21

Beauty in the eyes of its beholders: Effects of design novelty on consumer preference

Fu Liu, Z. A. Zhu, Haipeng Chen et al. · Journal of Retailing and Consumer Services · 2019 · 52 citations

Consumer Culture, Behavioral Decision Making, Design Novelty +13

Self-construal drives preference for partner and servant brands

Meng-Hua Hsieh, Xingbo Li, Shailendra Pratap Jain et al. · Journal of Business Research · 2021 · 28 citations

Relationship Marketing, Consumer Culture, Behavioral Decision Making +8

Numerosity and Consumer Behavior How to Make a 29% Increase Look Bigger: The Unit Effect in Option Comparisons Illusionary Progress in Loyalty Programs: Magnitudes, Reward Distances, and Step-Size Ambiguity Years, Months, and Days versus 1, 12, and 365: The Influence of Units versus Numbers How and Why 1 Year Differs from 365 Days: A Conversational Logic Analysis of Inferences from the Granularity of Quantitative Expressions Small Sounds, Big Deals: Phonetic Symbolism Effects in Pricing

Rashmi Adaval, Mario Pandelaere, Rajesh Bagchi et al. · Journal of Consumer Research · 2013 · 20 citations

The Upside of Down: Presenting a Price in a Low or High Location Influences How Consumers Evaluate It

Michael J. Barone, Keith S. Coulter, Xingbo Li · Journal of Retailing · 2020 · 14 citations

Economics, Behavioral Decision Making, High Location +12