Z. A. Zhu

“Informers” or “entertainers”: The effect of social media influencers on consumers' green consumption

Xiaowen Zhao, Z. A. Zhu, Minghui Shan et al. · Journal of Retailing and Consumer Services · 2023 · 61 citations

Marketing, Social Media, Green Marketing +15

Warmth or competence: Brand anthropomorphism, social exclusion, and advertisement effectiveness

Fu Liu, Haiying Wei, Z. A. Zhu et al. · Journal of Retailing and Consumer Services · 2022 · 58 citations

Marketing, Social Identity, Media Marketing +13

Beauty in the eyes of its beholders: Effects of design novelty on consumer preference

Fu Liu, Z. A. Zhu, Haipeng Chen et al. · Journal of Retailing and Consumer Services · 2019 · 52 citations

Consumer Culture, Behavioral Decision Making, Design Novelty +13

Service robot’s responses in service recovery and service evaluation: the moderating role of robots’ social perception

Minghui Shan, Z. A. Zhu, Haipeng Chen et al. · Journal of Hospitality Marketing & Management · 2023 · 42 citations

Customer Satisfaction, Social Psychology, Consumer Research +22

Warmth or competence? The influence of advertising appeal and self-construal on consumer-brand identification and purchase intention

Z. A. Zhu, Fu LIU, ipengChen Ha · Acta Psychologica Sinica · 2020 · 17 citations