Concepedia
1
Publications
17
Citations
H-Index
2020
Active since
Publications per year
2020–2020
Warmth or competence? The influence of advertising appeal and self-construal on consumer-brand identification and purchase intention
Z. A. Zhu, Fu LIU, ipengChen Ha · Acta Psychologica Sinica · 2020 · 17 citations
Rows per page
1–1 of 1