Concepedia

Xiaowen Zhao

XZ

1

Publications

61

Citations

1

H-Index

2023

Active since

Affiliations

University of Kentucky(Current)

Xiaowen Zhao is an author at University of Kentucky specializing in social influence, media effects, and consumer research.

Top concepts

ArtsMarketingManagementAdvertisingSocial MediaCommunicationMedia EffectsGreen MarketingSocial InfluenceConsumer Behavior

Publications per year

2023–2023

1

Publications

1

“Informers” or “entertainers”: The effect of social media influencers on consumers' green consumption

Xiaowen Zhao, Z. A. Zhu, Minghui Shan et al. · Journal of Retailing and Consumer Services · 2023 · 61 citations

Marketing, Social Media, Green Marketing +15

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