Concepedia

Keith S. Coulter

KS

31

Publications

2.4K

Citations

20

H-Index

1995

Active since

Affiliations

Clark University(Current)

St Petersburg University

University of Connecticut

Keith S. Coulter is an author at Clark University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessInteractive MarketingConsumer BehaviorBehavioral Decision MakingAdvertisingPersuasionCommunication

Publications per year

1995–2020

31

Publications

31

Determinants of trust in a service provider: the moderating role of length of relationship

Keith S. Coulter, Robin A. Coulter · Journal of Services Marketing · 2002 · 537 citations

Service Provider, Customer Satisfaction, Trust Management Architecture +17

Interpreting Consumer Perceptions of Advertising: An Application of the Zaltman Metaphor Elicitation Technique

Robin A. Coulter, Gerald Zaltman, Keith S. Coulter · Journal of Advertising · 2001 · 262 citations

Consumer Study, Targeted Advertising, Consumer Research +17

The effects of industry knowledge on the development of trust in service relationships

Keith S. Coulter, Robin A. Coulter · International Journal of Research in Marketing · 2003 · 195 citations

Trust Metric, Customer Satisfaction, Relationship Marketing +12

The Effects of Affective Responses to Media Context on Advertising Evaluations

Keith S. Coulter · Journal of Advertising · 1998 · 164 citations

Media Context, Targeted Advertising, Consumer Research +22

“Like it or not”

Keith S. Coulter, Anne L. Roggeveen · Management Research Review · 2012 · 124 citations

Digital Marketing, Online Communication, Message Acceptance +23

Rows per page

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