Concepedia

Meng-Hua Hsieh

MH

Statistics

Publications

3

Citations

87

H-Index

3

Active since

2019

Affiliations

Kent State University(Current)

University of Washington

Meng-Hua Hsieh is an author at Kent State University specializing in management, behavioral decision making, and marketing.

Top concepts

MarketingManagementConsumer ResearchBehavioral Decision MakingBusinessPersuasionConsumer Decision MakingBiasPsychologyAdvertising

Publications per year

2019–2021

3

Publications

3

How a maximizing orientation affects trade‐offs between desirability and feasibility: The role of outcome‐ versus process‐focused decision making

Meng-Hua Hsieh, Richard F. Yalch · Journal of Behavioral Decision Making · 2019 · 31 citations

Consumer Uncertainty, Behavioral Decision Making, Targeted Advertising +25

Self-construal drives preference for partner and servant brands

Meng-Hua Hsieh, Xingbo Li, Shailendra Pratap Jain et al. · Journal of Business Research · 2021 · 28 citations

Relationship Marketing, Consumer Culture, Behavioral Decision Making +8

Consumer mindsets matter: Benefit framing and firm–cause fit in the persuasiveness of cause-related marketing campaigns

Ozge Yucel‐Aybat, Meng-Hua Hsieh · Journal of Business Research · 2021 · 28 citations

Marketing, Consumer Decision Making, Cause-related Marketing Campaigns +14

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