Concepedia

Scott Motyka

SM

10

Publications

602

Citations

10

H-Index

2010

Active since

Affiliations

Babson College(Current)

Keck Graduate Institute

Maastricht University

University of Oxford

Tecnológico de Monterrey

Scott Motyka is an author at Babson College specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchPsychologySocial SciencesConsumer BehaviorCustomer SatisfactionInteractive MarketingBehavioral Decision MakingPersuasion

Publications per year

2010–2019

10

Publications

10

The Evolution and Future of Retailing and Retailing Education

Dhruv Grewal, Scott Motyka, Michael Lévy · Journal of Marketing Education · 2018 · 179 citations

Artificial Intelligence, E-learning, Education +18

Regulatory fit: A meta‐analytic synthesis

Scott Motyka, Dhruv Grewal, Nancy M. Puccinelli et al. · Journal of Consumer Psychology · 2013 · 166 citations

Can you trust a customer's expression? Insights into nonverbal communication in the retail context

Nancy M. Puccinelli, Scott Motyka, Dhruv Grewal · Psychology and Marketing · 2010 · 57 citations · Full text

Customer Experience, Customer Satisfaction, Retail Context +23

The emotional review–reward effect: how do reviews increase impulsivity?

Scott Motyka, Dhruv Grewal, Elizabeth Aguirre et al. · Journal of the Academy of Marketing Science · 2018 · 43 citations · Full text

Behavioral Sciences, Emotional Review–reward Effect, Emotional Response +7

Disfluent vs. fluent price offers: paradoxical role of processing disfluency

Scott Motyka, Rajneesh Suri, Dhruv Grewal et al. · Journal of the Academy of Marketing Science · 2015 · 38 citations

Behavioral Decision Making, Price Formation, Fluent Price Offers +10

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