Concepedia

Eileen Bridges

EB

25

Publications

1.3K

Citations

17

H-Index

1977

Active since

Affiliations

Kent State University(Current)

University of Manitoba

Rice University

Youngstown State University

College of Business Administration

Eileen Bridges is an author at Kent State University specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingConsumer ResearchConsumer BehaviorCustomer SatisfactionInteractive MarketingEngineeringBusiness StrategyComputational Electromagnetics

Publications per year

1977–2022

25

Publications

25

Hedonic and utilitarian shopping goals: The online experience

Eileen Bridges, Renee A. Florsheim · Journal of Business Research · 2007 · 617 citations

Customer Satisfaction, Online Customer Behavior, Behavioral Decision Making +9

A High-Tech Product Market Share Model with Customer Expectations

Eileen Bridges, Chi Kin Yim, Richard A. Briesch · Marketing Science · 1995 · 87 citations

Customer Satisfaction, Consumer Research, Technology Adoption +18

Experiential Learning and Customer Needs in the Undergraduate Marketing Research Course

Eileen Bridges · Journal of Marketing Education · 1999 · 73 citations

Marketing Analytics, Customer Satisfaction, Course Image +16

Effects of prior brand usage and promotion on consumer promotional response

Eileen Bridges, Richard A. Briesch, Chi Kin Yim · Journal of Retailing · 2006 · 56 citations

Marketing, Management, Business +9

A simultaneous model for innovative product categorysales diffusion and competitive dynamics

Namwoon Kim, Eileen Bridges, Rajendra K. Srivastava · International Journal of Research in Marketing · 1999 · 51 citations

Simultaneous Model, Interactive Marketing, Competitive Dynamics +10

Rows per page

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