Effects of prior brand usage and promotion on consumer promotional response

A Logit Model of Brand Choice Calibrated on Scanner Data

Peter M. Guadagni, John D. C. Little · Marketing Science · 1983 · 1.8K citations

Customer Satisfaction, Economics, Scanner Data +15

Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis

James R. Bettman, C. Whan Park · Journal of Consumer Research · 1980 · 1.3K citations

Customer Satisfaction, Consumer Decision, Consumer Uncertainty +23

A Probabilistic Choice Model for Market Segmentation and Elasticity Structure

Wagner A. Kamakura, Gary J. Russell · Journal of Marketing Research · 1989 · 1.2K citations

Consumer Research, Revealed Preference, Market Design +20

Handbook of consumer behavior

Choice Reviews Online · 1991 · 1K citations

Customer Satisfaction, Consumer Behaviour Research, Consumer Study +18

Communication and Persuasion: Central and Peripheral Routes to Attitude Change

Dominic W. Massaro, Richard E. Petty, John T. Cacioppo · The American Journal of Psychology · 1988 · 1K citations

Majority Influence, Behavioral Sciences, Behavioral Decision Making +15