Concepedia

Promotion Framing

Promotion Framing is a theoretical framework within consumer behavior research that specifies how retail promotional messages are cognitively structured and evaluated by consumers based on goal-oriented informational cues, distinguishing it from general marketing communication models by emphasizing the motivational alignment between framed incentives and consumer decision frames.

119

Publications

8.1K

Citations

254

Authors

151

Institutions

Publications per year

2017–2026

36

Parents

Publications

119

What Drives Immediate and Ongoing Word of Mouth?

Jonah Berger, Eric M. Schwartz · Journal of Marketing Research · 2011 · 656 citations

, , +14

The effects of framing price promotion messages on consumers' perceptions and purchase intentions

Shih-Fen S Chen, Kent B. Monroe, Yung Chien Lou · Journal of Retailing · 1998 · 422 citations

, , +14

Effects of pricing and promotion on consumer perceptions: it depends on how you frame it

Peter R. Darke, Cindy M.Y. Chung · Journal of Retailing · 2005 · 334 citations

, , +12

Consumer evaluations of different promotion types and price presentations: the moderating role of promotional benefit level

David M. Hardesty, William O. Bearden · Journal of Retailing · 2003 · 258 citations

, , +17

The effect of sales promotion on post-promotion brand preference: A meta-analysis

Devon DelVecchio, David H. Henard, Traci H. Freling · Journal of Retailing · 2006 · 255 citations

, , +14

1–5 of 119

Authors

254

  1. HL
    Hsin‐Hsien Liu

    National University of Kaohsiung, Taiwan

    4 publications · 121 citations

    4

    h-index

  2. WD
    William D. Diamond

    University of Massachusetts Amherst, United States

    3 publications · 253 citations

    3

    h-index

  3. IS
    Indrajit Sinha

    Banaras Hindu University, India

    3 publications · 414 citations

    3

    h-index

  4. HC
    Hsuan‐Yi Chou

    National Sun Yat-sen University, Taiwan

    3 publications · 123 citations

    3

    h-index

  5. PC
    Patrali Chatterjee

    Montclair State University, United States

    3 publications · 74 citations

    3

    h-index

1–5 of 254

Institutions

151

  1. Pennsylvania State University

    State College, United States

    4 h-index

    7 publications

    218 citations

  2. National University of Kaohsiung

    Kaohsiung City, Taiwan

    4 h-index

    4 publications

    121 citations

  3. Stanford University

    Stanford, United States

    3 h-index

    5 publications

    224 citations

  4. National Sun Yat-sen University

    Kaohsiung City, Taiwan

    3 h-index

    3 publications

    135 citations

  5. Iowa State University

    Ames, United States

    3 h-index

    6 publications

    453 citations

  6. University of Chicago

    Chicago, United States

    3 h-index

    3 publications

    138 citations

  7. Southern Methodist University

    Dallas, United States

    3 h-index

    3 publications

    162 citations

  8. National University of Singapore

    Singapore, Singapore

    3 h-index

    5 publications

    333 citations

1–8 of 151

Venues

  1. Journal of Retailing

    8 publications · 1.4K citations

    8

    h-index

  2. Journal of Consumer Psychology

    7 publications · 233 citations

    7

    h-index

  3. Psychology and Marketing

    6 publications · 459 citations

    6

    h-index

  4. Journal of Consumer Marketing

    5 publications · 293 citations

    5

    h-index

  5. Journal of Product & Brand Management

    5 publications · 113 citations

    5

    h-index

1–5