Retail Promotion is a strategic marketing communication activity, within the broader domain of promotional management, that specifically employs tactical instruments such as price discounts, in-store displays, and promotional events in retail environments to stimulate immediate customer purchases and enhance short-term sales performance.
425
Publications
25.3K
Citations
942
Authors
456
Institutions
Publications per year
2017–2026
117
Publications
425
1–5 of 425
Authors
942
- SA
9
h-index
- KF
6
h-index
- EG
6
h-index
- AK
5
h-index
- JS
4
h-index
1–5 of 942
Institutions
456
Dartmouth College
Hanover, United States
12 h-index
16 publications
4.5K citations
University of California, Los Angeles
Los Angeles, United States
11 h-index
17 publications
2K citations
New York University
New York, United States
9 h-index
13 publications
1.4K citations
Tilburg University
Tilburg, The Netherlands
9 h-index
11 publications
625 citations
University of Chicago
Chicago, United States
8 h-index
15 publications
3.9K citations
University of Pennsylvania
Philadelphia, United States
7 h-index
7 publications
779 citations
Indian Institute of Management Rohtak
Rohtak, India
7 h-index
12 publications
420 citations
City University of Hong Kong
Hong Kong, Hong Kong
6 h-index
6 publications
345 citations
1–8 of 456
Venues
- Journal of Marketing Research
27 publications · 3.5K citations
26
h-index
- Marketing Science
21 publications · 2.6K citations
21
h-index
- Journal of Marketing
JM · 23 publications · 3.7K citations
20
h-index
- International Journal of Retail & Distribution Management
19 publications · 812 citations
16
h-index
- Journal of Retailing
16 publications · 1.9K citations
16
h-index
1–5