Mobile Promotions is a retail promotion strategy that delivers targeted marketing messages, offers, or incentives to consumers via mobile devices, distinguished by its reliance on mobile technology platforms to enable real-time, location-based, and personalized consumer engagement.
47
Publications
2.9K
Citations
142
Authors
84
Institutions
Publications per year
2017–2026
21
Parents
Publications
47
Xueming Luo, Michelle Andrews, Zheng Fang et al. · Management Science · 2013 · 307 citations
Sunny, Rainy, and Cloudy with a Chance of Mobile Promotion Effectiveness
Chenxi Li, Xueming Luo, Cheng Zhang et al. · Marketing Science · 2017 · 137 citations
1–5 of 47
Authors
142
- XL
9
h-index
- ZF
4
h-index
- NM
2
h-index
- QZ
2
h-index
- MA
2
h-index
1–5 of 142
Institutions
84
Temple University
Philadelphia, United States
9 h-index
13 publications
2.2K citations
Fudan University
Shanghai, China
6 h-index
8 publications
1.3K citations
Sichuan University
Chengdu, China
4 h-index
4 publications
754 citations
Zhejiang University
Hangzhou, China
3 h-index
3 publications
231 citations
Temple College
Temple, United States
3 h-index
3 publications
49 citations
The University of Texas at Dallas
Richardson, United States
2 h-index
5 publications
156 citations
Ludwig-Maximilians-Universität München
Munich, Germany
2 h-index
2 publications
543 citations
The University of Texas at Austin
Austin, United States
2 h-index
2 publications
387 citations
1–8 of 84
Venues
- Management Science
3 publications · 343 citations
3
h-index
- Information Systems Research
ISR · 3 publications · 219 citations
3
h-index
- SSRN Electronic Journal
Repository · 2 publications · 23 citations
2
h-index
- Journal of Business Research
JBR · 2 publications · 35 citations
2
h-index
- International Journal of Electronic Commerce
IJEC · 1 publications · 13 citations
1
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1–5