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Communication and Persuasion: Central and Peripheral Routes to Attitude Change
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1988
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Majority InfluenceBehavioral SciencesBehavioral Decision MakingInterpersonal CommunicationCommunication StudyBiasArtsPersuasive TechnologyPersuasion ModelingConsumer ResearchSocial InfluenceCommunicationAttitude ChangeAttitude DynamicMarketingPersuasionSocial SciencesAttitude Theory
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