Concepedia

Elaboration Likelihood

Elaboration Likelihood is a theoretical construct in persuasion research that denotes the probability that an individual will engage in effortful, issue-relevant cognitive processing of a persuasive message.

781

Publications

93.2K

Citations

1.4K

Authors

567

Institutions

Publications per year

2017–2026

162

Parents

Children

Publications

781

Heuristic versus systematic information processing and the use of source versus message cues in persuasion.

Shelly Chaiken · Journal of Personality and Social Psychology · 1980 · 5.2K citations

, , +12

The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement

Do-Hyung Park, Jumin Lee, Ingoo Han · International Journal of Electronic Commerce · 2007 · 2.1K citations

, , +12

Communication and Persuasion: Psychological Studies of Opinion Change.

Matilda White Riley, Carl I. Hovland, Irving L. Janis et al. · American Sociological Review · 1954 · 2.1K citations

, , +10

Personal involvement as a determinant of argument-based persuasion.

Richard E. Petty, John T. Cacioppo, Rachel Goldman · Journal of Personality and Social Psychology · 1981 · 1.8K citations

, , +8

The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion.

Richard E. Petty, John T. Cacioppo · Journal of Personality and Social Psychology · 1984 · 1.7K citations

, , +10

1–5 of 781

Authors

1.4K

  1. RE
    Richard E. Petty

    The Ohio State University, United States

    73 publications · 20.8K citations

    52

    h-index

  2. JT
    John T. Cacioppo

    University of Chicago, United States

    29 publications · 12.1K citations

    28

    h-index

  3. DM
    Diane M. Mackie

    University of California, Santa Barbara, United States

    14 publications · 2.3K citations

    14

    h-index

  4. DT
    Duane T. Wegener

    The Ohio State University, United States

    14 publications · 3.3K citations

    13

    h-index

  5. ZL
    Zakary L. Tormala

    Stanford University, United States

    13 publications · 2.5K citations

    13

    h-index

1–5 of 1.4K

Institutions

567

  1. The Ohio State University

    Columbus, United States

    29 h-index

    52 publications

    6.2K citations

  2. University of Missouri

    Columbia, United States

    16 h-index

    30 publications

    5.8K citations

  3. University of Florida

    Gainesville, United States

    12 h-index

    20 publications

    904 citations

  4. University of Iowa

    Iowa City, United States

    11 h-index

    14 publications

    1.2K citations

  5. Michigan State University

    East Lansing, United States

    11 h-index

    18 publications

    1.3K citations

  6. Universidad Autónoma de Madrid

    Madrid, Spain

    11 h-index

    12 publications

    1.5K citations

  7. Pennsylvania State University

    State College, United States

    11 h-index

    16 publications

    1.6K citations

  8. Purdue University West Lafayette

    West Lafayette, United States

    10 h-index

    11 publications

    570 citations

1–8 of 567

Venues

  1. Journal of Personality and Social Psychology

    85 publications · 25.3K citations

    56

    h-index

  2. Journal of Experimental Social Psychology

    30 publications · 3.1K citations

    27

    h-index

  3. Personality and Social Psychology Bulletin

    PSPB · 26 publications · 2.8K citations

    24

    h-index

  4. Journal of Consumer Research

    JCR · 16 publications · 3.9K citations

    16

    h-index

  5. Psychology and Marketing

    17 publications · 1.4K citations

    16

    h-index

1–5