Elaboration Probability is a theoretical construct within the Elaboration Likelihood Model that denotes the individual's likelihood of engaging in systematic, effortful cognitive processing of persuasive stimuli as opposed to relying on heuristic cues.
65
Publications
9.8K
Citations
145
Authors
73
Institutions
Publications per year
2017–2026
14
Parents
Publications
65
1–5 of 65
Authors
145
- RE
11
h-index
- JT
3
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- MP
3
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- CP
2
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- JD
2
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1–5 of 145
Institutions
73
The Ohio State University
Columbus, United States
6 h-index
9 publications
817 citations
California State University, Fullerton
Fullerton, United States
2 h-index
4 publications
138 citations
Western University
London, Canada
2 h-index
2 publications
210 citations
University of Missouri
Columbia, United States
2 h-index
5 publications
225 citations
Indiana University
Bloomington, United States
2 h-index
2 publications
136 citations
McMaster University
Hamilton, Canada
2 h-index
2 publications
256 citations
University of Southern California
Los Angeles, United States
2 h-index
3 publications
235 citations
Brigham Young University
Provo, United States
1 h-index
1 publications
18 citations
1–8 of 73
Venues
- Information & Management
4 publications · 400 citations
4
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- Journal of Personality and Social Psychology
4 publications · 686 citations
4
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- Computers in Human Behavior
3 publications · 956 citations
3
h-index
- Personality and Social Psychology Bulletin
PSPB · 3 publications · 245 citations
3
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- Media Psychology
MP · 3 publications · 108 citations
3
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1–5