Curtis P. Haugtvedt

Need for Cognition and Advertising: Understanding the Role of Personality Variables in Consumer Behavior

Curtis P. Haugtvedt, Richard E. Petty, John T. Cacioppo · Journal of Consumer Psychology · 1992 · 610 citations

Personality and persuasion: Need for cognition moderates the persistence and resistance of attitude changes.

Curtis P. Haugtvedt, Richard E. Petty · Journal of Personality and Social Psychology · 1992 · 472 citations

Behavioral Decision Making, Social Psychology, Persuasive Technology +23

Elaboration as a Determinant of Attitude Strength: Creating Attitudes That Are Persistent, Resistant, and Predictive of Behavior

Richard E. Petty, Curtis P. Haugtvedt, Stephen M. Smith · 1995 · 443 citations

Behavioral Sciences, Behavioral Decision Making, Self-monitoring +15

Message Order Effects in Persuasion: An Attitude Strength Perspective

Curtis P. Haugtvedt, Duane T. Wegener · Journal of Consumer Research · 1994 · 413 citations

Advertising Repetition and Variation Strategies: Implications for Understanding Attitude Strength

Curtis P. Haugtvedt, David W. Schumann, Wendy L. Schneier et al. · Journal of Consumer Research · 1994 · 175 citations