Curtis P. Haugtvedt - Concepedia

Author

Curtis P. Haugtvedt

The Ohio State University

Also Known As

Curtis Haugtvedt, Curtis P. Haugtvedt, Haugtvedt, Curtis P., Haugtvedt, Curtis P. 1958-

Publications

3.7K

Citations

H-Index

Concepts

All Affiliations

The Ohio State University Fisher College

About

Curtis P. Haugtvedt is an author at The Ohio State University specializing in social sciences, management, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	10	10	924
2	Business	3	3	81
3	Arts	2	2	30
4	Health Sciences	1	1	12
5	Public Health	1	1	12

Curtis P. Haugtvedt

Publications

2.8K

Citations

H-Index

Page 1

	Year	Citations
Need for Cognition and Advertising: Understanding the Role of Personality Variables in Consumer Behavior Curtis P. Haugtvedt, Richard E. Petty, John T. Cacioppo Journal of Consumer Psychology	1992	610
Personality and persuasion: Need for cognition moderates the persistence and resistance of attitude changes. Curtis P. Haugtvedt, Richard E. Petty Journal of Personality and Social Psychology Behavioral Decision MakingSocial PsychologyPersuasive TechnologyElaboration Likelihood ModelConsumer Attitude	1992	472
Elaboration as a Determinant of Attitude Strength: Creating Attitudes That Are Persistent, Resistant, and Predictive of Behavior Richard E. Petty, Curtis P. Haugtvedt, Stephen M. Smith Behavioral SciencesBehavioral Decision MakingSelf-monitoringSocial PsychologyAttitude Strength	1995	443
Message Order Effects in Persuasion: An Attitude Strength Perspective Curtis P. Haugtvedt, Duane T. Wegener Journal of Consumer Research	1994	413
Advertising Repetition and Variation Strategies: Implications for Understanding Attitude Strength Curtis P. Haugtvedt, David W. Schumann, Wendy L. Schneier, Journal of Consumer Research	1994	175
Attitudes and recycling: Does the measurement of affect enhance behavioral prediction? Stephen M. Smith, Curtis P. Haugtvedt, Richard E. Petty Psychology and Marketing Behavioral Decision MakingAffective VariableSocial PsychologyAffective NeuroscienceSocial Marketing	1994	170
Interactive Effects of Presentation Modality and Message-Generated Imagery on Recall of Advertising Information H. Rao Unnava, Sanjeev Agarwal, Curtis P. Haugtvedt Journal of Consumer Research	1996	101
Contemporary Attitude Theory in Sport: Theoretical Considerations and Implications Daniel C. Funk, Curtis P. Haugtvedt, Dennis R. Howard Sport Management Review Behavioral SciencesPerformance StudiesFan LoyaltyContemporary Attitude TheoryAttitude Object	2000	84
Need for Cognition and Advertising Curtis P. Haugtvedt, Richard E. Petty, John T. Cacioppo Journal of Consumer Psychology Cognitive ScienceAdvertisingTargeted AdvertisingManagementConsumer Research	1992	50
Understanding Responses to Sex Appeals in Advertising: an Individual Difference Approach Stephen M. Smith, Curtis P. Haugtvedt, John M. Jadrich, ACR North American Advances Behavioral SciencesAdvertisingSex AppealsBehavioral Decision MakingConsumer Engagement	1995	42

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