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Elaboration as a Determinant of Attitude Strength: Creating Attitudes That Are Persistent, Resistant, and Predictive of Behavior

Behavioral SciencesBehavioral Decision MakingSelf-monitoringSocial PsychologyAttitude StrengthMotivationSocial InfluenceAre PersistentSocial SciencesApplied Social PsychologyAttitude DynamicBehavioral InsightCreating AttitudesAttitude ChangeConformityPersuasionPsychologyAttitude Theory