American Sociological Review · 1954 · 2.1K citations · 0 references
Social SciencesCommunicationPsychologyCommunication TheoryPersuasionSocial InfluenceAttitude ChangeElaboration LikelihoodPublic Opinion FormationResistance To PersuasionSource CredibilityPersuasion EffectivenessPublic Opinion Change
This is a report of a program of coordinated systematic research on variables determining the effects of persuasive communication.