Concepedia

Persuasion Effectiveness

Persuasion Effectiveness is a communication evaluation metric that quantifies the degree to which a persuasive message successfully induces intended changes in an audience's attitudes, beliefs, or behaviors relative to a predefined objective.

328

Publications

36.3K

Citations

639

Authors

284

Institutions

Publications per year

2017–2026

60

Parents

Publications

328

Communication and Persuasion: Psychological Studies of Opinion Change.

Matilda White Riley, Carl I. Hovland, Irving L. Janis et al. · American Sociological Review · 1954 · 2.1K citations

, , +10

Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses.

Richard E. Petty, John T. Cacioppo · Journal of Personality and Social Psychology · 1979 · 1.5K citations

, , +9

Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent

Margaret C. Campbell, Amna Kirmani · Journal of Consumer Research · 2000 · 1.3K citations

, , +14

Central and peripheral routes to persuasion: An individual difference perspective.

John T. Cacioppo, Richard E. Petty, Chuan Feng Kao et al. · Journal of Personality and Social Psychology · 1986 · 1K citations

, , +8

Regulatory Fit and Persuasion: Transfer From "Feeling Right."

Joseph Cesario, Heidi Grant, E. Tory Higgins · Journal of Personality and Social Psychology · 2004 · 1K citations

, , +11

1–5 of 328

Authors

639

  1. RE
    Richard E. Petty

    The Ohio State University, United States

    29 publications · 7.6K citations

    27

    h-index

  2. PB
    Pablo Briñol

    Universidad Autónoma de Madrid, Spain

    12 publications · 2.1K citations

    12

    h-index

  3. JP
    James Price Dillard

    Pennsylvania State University, United States

    8 publications · 1.3K citations

    8

    h-index

  4. JT
    John T. Cacioppo

    University of Chicago, United States

    8 publications · 3.2K citations

    8

    h-index

  5. MB
    Michael Burgoon

    University of Arizona, United States

    7 publications · 421 citations

    7

    h-index

1–5 of 639

Institutions

284

  1. The Ohio State University

    Columbus, United States

    23 h-index

    36 publications

    3.9K citations

  2. Universidad Autónoma de Madrid

    Madrid, Spain

    12 h-index

    17 publications

    2.2K citations

  3. Pennsylvania State University

    State College, United States

    10 h-index

    13 publications

    1.6K citations

  4. Michigan State University

    East Lansing, United States

    10 h-index

    16 publications

    1.1K citations

  5. University of Illinois Urbana-Champaign

    Urbana, United States

    8 h-index

    13 publications

    1.4K citations

  6. Eindhoven University of Technology

    Eindhoven, The Netherlands

    7 h-index

    9 publications

    1.1K citations

  7. University of Iowa

    Iowa City, United States

    7 h-index

    10 publications

    615 citations

  8. Northwestern University

    Evanston, United States

    6 h-index

    6 publications

    572 citations

1–8 of 284

Venues

  1. Journal of Personality and Social Psychology

    29 publications · 7.4K citations

    25

    h-index

  2. Personality and Social Psychology Bulletin

    PSPB · 20 publications · 2.1K citations

    19

    h-index

  3. Journal of Consumer Research

    JCR · 15 publications · 3.7K citations

    15

    h-index

  4. Journal of Consumer Psychology

    7 publications · 877 citations

    7

    h-index

  5. Journal of Communication

    7 publications · 900 citations

    7

    h-index

1–5