Motivation To Process
Motivation to Process is a psychological construct within the Elaboration Likelihood Model that refers to the degree of cognitive effort an individual is willing to exert in evaluating persuasive messages, distinguished by the individual's personal relevance, interest, or need for cognition in the given context.
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86
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39
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2017–2026
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1991 Nebraska Symposium on Motivation
K. Warner Schaie, Robert Plomin, Sherry L. Willis et al. · 1992 · 619 citations
The Oxford handbook of human motivation
Choice Reviews Online · 2012 · 288 citations
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University of Hertfordshire
Hatfield, United Kingdom
2 h-index
5 publications
1.8K citations
University of Memphis
Memphis, United States
1 h-index
1 publications
26 citations
Tsinghua University
Beijing, China
1 h-index
1 publications
306 citations

Tomas Bata University in Zlín
Zlín, Czechia
1 h-index
1 publications
28 citations
University of Mannheim
Mannheim, Germany
1 h-index
5 publications
200 citations
National University of Ireland, Maynooth
Maynooth, Ireland
1 h-index
1 publications
19 citations
University of Bamberg
Bamberg, Germany
1 h-index
1 publications
55 citations

Universidade Federal de Pernambuco
Recife, Brazil
1 h-index
2 publications
62 citations
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MLJ · 2 publications · 337 citations
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JSS · 2 publications · 163 citations
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AMR · 2 publications · 530 citations
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CRO · 1 publications · 288 citations
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Repository · 1 publications · 22 citations
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