Diana L. Haytko - Concepedia

Author

Diana L. Haytko

Missouri State University ORCID

Also Known As

Diana Haytko, Diana L Haytko, Diana L. Haytko, Diana L. Haytko

Publications

2.5K

Citations

H-Index

123

Concepts

All Affiliations

Missouri State University Florida Gulf Coast University

About

Diana L. Haytko is an author at Missouri State University specializing in marketing, management, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	11	11	475
2	Education	8	8	1K
3	Arts	3	3	831
4	Language Studies	3	3	228
5	Engineering	1	1	62

Diana L. Haytko

Publications

2.4K

Citations

H-Index

Page 1

	Year	Citations
Speaking of Fashion: Consumers' Uses of Fashion Discourses and the Appropriation of Countervailing Cultural Meanings Craig J. Thompson, Diana L. Haytko Journal of Consumer Research Fashion DiscoursesCountervailing Cultural MeaningsConsumer ResearchBrand StrategyPopular Culture	1997	804
What drives college-age Generation Y consumers? Stephanie M. Noble, Diana L. Haytko, Joanna Phillips Journal of Business Research Consumer ScienceConsumer StudyManagementConsumer ResearchEducation	2008	488
It’s all at the mall: exploring adolescent girls’ experiences Diana L. Haytko, Julie Baker Journal of Retailing Gender IdentityAdolescent CognitionGender StudiesEducationAdolescent Psychology	2004	264
Firm-to-Firm and Interpersonal Relationships: Perspectives from Advertising Agency Account Managers Diana L. Haytko Journal of the Academy of Marketing Science Relationship MarketingManagementBusinessInterpersonal RelationshipsMarketing Communication	2004	198
Continuous Improvement through Teaching Innovations: a Requirement for Today's Learners Erika Matulich, Raymond Papp, Diana L. Haytko Marketing Education Review E-learningDigital MillennialEducationEducation Systems Improvement ScienceLearning-by-doing	2008	109
INDIVIDUALISM AND COLLECTIVISM: RECONSIDERING OLD ASSUMPTIONS R. Stephen Parker, Diana L. Haytko, Charles M. Hermans Journal of international business research East Asian StudiesSocial TheoryCultural FactorAutonomySocial Sciences	2009	68
Social Influence on Green Consumerism: Country and Gender Comparisons between China and the United States Ronald A. Clark, Diana L. Haytko, Charles M. Hermans, Journal of International Consumer Marketing Green MarketingEngineeringSustainable DevelopmentConsumer ResearchSocial Influence	2019	62
What's your preference? Diana L. Haytko, Christina S. Simmers Management Research News Customer SatisfactionBehavioral Decision MakingChoice TheorySocial PsychologyConsumer Research	2009	59
Ethnocentrism and Its Effect on the Chinese Consumer: A Threat to Foreign Goods? R. Stephen Parker, Diana L. Haytko, Charles M. Hermans Journal of Global Marketing East Asian StudiesInternational MarketingConsumer StudyTradeU.s. Products	2011	51
Student Satisfaction in Web-Enhanced Learning Environments. Charles M. Hermans, Diana L. Haytko, Beth Mott‐Stenerson Journal of instructional pedagogies Customer SatisfactionLearning Management SystemE-learningVirtual CampusStudent Satisfaction	2009	44

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