Concepedia

Stephanie M. Noble

SM

6

Publications

620

Citations

6

H-Index

2007

Active since

Affiliations

Western Kentucky University(Current)

University of Mississippi

University of Bath

Stephanie M. Noble is an author at Western Kentucky University specializing in consumer behavior, management, and marketing.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchCommunicationDigital MarketingBehavioral EconomicsHealthPrivacyBranding

Publications per year

2007–2024

6

Publications

6

What drives college-age Generation Y consumers?

Stephanie M. Noble, Diana L. Haytko, Joanna Phillips · Journal of Business Research · 2008 · 488 citations

Consumer Science, Consumer Study, Management +7

Simply Captivating: Understanding Consumers' Attitudes Toward the Cinema as an Advertising Medium

Joanna Phillips, Stephanie M. Noble · Journal of Advertising · 2007 · 51 citations

Panic Attack: How Illegitimate Invasions of Privacy Cause Consumer Anxiety and Dissatisfaction

Carol L. Jones, Jennifer L. Stevens, Stephanie M. Noble et al. · Journal of Public Policy & Marketing · 2019 · 36 citations

Engineering, Digital Marketing, Consumer Research +18

The food production–consumption chain: Fighting food insecurity, loss, and waste with technology

Dhruv Grewal, Abhijit Guha, Stephanie M. Noble et al. · Journal of the Academy of Marketing Science · 2024 · 19 citations · Full text

Food Loss, Sustainable Food System, Agricultural Economics +23

The Impact of In-Store Inspirational (vs. Deal-Oriented) Communication on Spending: The Importance of Activating Consumption Goal Completion

Dhruv Grewal, Carl-Philip Ahlbom, Stephanie M. Noble et al. · Journal of Marketing Research · 2022 · 14 citations

Behavioral Decision Making, Digital Marketing, Consumer Motivation +23

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