Concepedia

Erika Matulich

EM

Statistics

Publications

6

Citations

869

H-Index

6

Active since

1993

Affiliations

University of Tampa(Current)

Erika Matulich is an author at University of Tampa specializing in business, management, and marketing.

Top concepts

Publications per year

1993–2016

6

Publications

6

A Model of Consumers' Preventive Health Behaviors: The Role of Health Motivation and Health Ability

Christine Moorman, Erika Matulich · Journal of Consumer Research · 1993 · 588 citations

Continuous Improvement through Teaching Innovations: a Requirement for Today's Learners

Erika Matulich, Raymond Papp, Diana L. Haytko · Marketing Education Review · 2008 · 109 citations

, , +18

Building Customer Value And Profitability With Business Ethics

Robert McMurrian, Erika Matulich · Journal of Business & Economics Research (JBER) · 2016 · 74 citations · Full text

, , +10

The Influence of Triad Nations' Environments on Price-Quality Product Strategies and MNC Performance

Lance Eliot Brouthers, Steve Werner, Erika Matulich · Journal of International Business Studies · 2000 · 50 citations

, , +14

Building Customer Value And Profitability With Business Ethics

Robert McMurrian, Erika Matulich · Journal of Business & Economics Research (JBER) · 2011 · 26 citations · Full text

, , +10

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