Publication | Open Access
Building Customer Value And Profitability With Business Ethics
26
Citations
5
References
2011
Year
Customer ProfitabilityCustomer SatisfactionEthical Business PracticesBusiness PracticesSales EthicsCustomer ValueManagementBusinessEthical AnalysisMoral IssueMarketingBusiness EthicsValue Creation
Firms assume ethical business practices only add costs to the firm. However, business ethics actually add value for customers and result in increased profitability and performance for the firm.
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