Publication | Closed Access
Speaking of Fashion: Consumers' Uses of Fashion Discourses and the Appropriation of Countervailing Cultural Meanings
804
Citations
33
References
1997
Year
Fashion DiscoursesCountervailing Cultural MeaningsConsumer ResearchBrand StrategyPopular CultureCultural StudiesConsumer CulturePersonal BrandingManagementJournal Article SpeakingCultural PolicyConsumer BehaviorJune 1997Brand BuildingBrand ManagementFashionConsumerismBrand DevelopmentDress And Appearance StudiesCultural ImpactConsumer StudiesMarketingCostume DesignCultureArts
Journal Article Speaking of Fashion: Consumers' Uses of Fashion Discourses and the Appropriation of Countervailing Cultural Meanings Get access Craig J. Thompson, Craig J. Thompson Search for other works by this author on: Oxford Academic PubMed Google Scholar Diana L. Haytko Diana L. Haytko Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 24, Issue 1, June 1997, Pages 15–42, https://doi.org/10.1086/209491 Published: 01 June 1997 Article history Received: 01 August 1995 Revision received: 01 November 1996 Published: 01 June 1997
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