Howard R. Pollio

Putting Consumer Experience Back into Consumer Research: The Philosophy and Method of Existential-Phenomenology

Craig J. Thompson, William B. Locander, Howard R. Pollio · Journal of Consumer Research · 1989 · 1.6K citations

Humanities, Philosophy, Psychology +14

The Lived Meaning of Free Choice: An Existential-Phenomenological Description of Everyday Consumer Experiences of Contemporary Married Women

Craig J. Thompson, William B. Locander, Howard R. Pollio · Journal of Consumer Research · 1990 · 483 citations

Social Sciences, Marketing, Sociology +15

The Spoken and the Unspoken: A Hermeneutic Approach to Understanding the Cultural Viewpoints That Underlie Consumers' Expressed Meanings

Craig J. Thompson, Howard R. Pollio, William B. Locander · Journal of Consumer Research · 1994 · 467 citations

Business, Cultural Studies, Marketing +13

"A Fly in the Buttermilk": Descriptions of University Life by Successful Black Undergraduate Students at a Predominately White Southeastern University

Mitzi Davis, Yvonne Dias-Bowie, Katherine H. Greenberg et al. · The Journal of Higher Education · 2004 · 158 citations

Education, Ethnic Studies, Higher Education +17

Spontaneous Production of Figurative Language and Gesture in College Lectures

Daniel P. Corts, Howard R. Pollio · Metaphor and Symbol · 1999 · 94 citations

Social Sciences, Teaching, Interpersonal Communication +12