Concepedia

Customer Communities

Customer Communities is a social construct comprising networks of customers who interact collectively around a brand or product, distinguished by their shared identity, mutual engagement, and co-creation of value within a structured environment facilitated by the firm.

215

Publications

24.3K

Citations

464

Authors

280

Institutions

Publications per year

2017–2026

52

Parents

Publications

215

Building Brand Community

James H. McAlexander, John W. Schouten, Harold F. Koenig · Journal of Marketing · 2002 · 2.6K citations

, , +16

The impact of electronic word‐of‐mouth

Christy M.K. Cheung, Matthew Lee, Neil Rabjohn · Internet Research · 2008 · 1.3K citations

, , +14

The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty

Michel Laroche, Mohammad Reza Habibi, Marie‐Odile Richard et al. · Computers in Human Behavior · 2012 · 942 citations

, , +17

Brand community of convenience products: new forms of customer empowerment – the case “my Nutella The Community”

Bernard Covà, Stefano Pace · European Journal of Marketing · 2006 · 826 citations

, , +17

The effect of electronic word of mouth on brand image and purchase intention

Mohammad Reza Jalilvand, Neda Samiei · Marketing Intelligence & Planning · 2012 · 744 citations

, , +15

1–5 of 215

Authors

464

  1. UM
    Utpal M. Dholakia

    Rice University, United States

    7 publications · 560 citations

    7

    h-index

  2. RA
    René Algesheimer

    University of Zurich, Switzerland

    6 publications · 536 citations

    6

    h-index

  3. MK
    Mitsuru Kodama

    Nihon University, Japan

    5 publications · 131 citations

    5

    h-index

  4. JR
    Jennifer Rowley

    Manchester Metropolitan University, United Kingdom

    5 publications · 650 citations

    5

    h-index

  5. MR
    Mohammad Reza Habibi

    Aalborg University, Denmark

    4 publications · 1.8K citations

    4

    h-index

1–5 of 464

Institutions

280

  1. Rice University

    Houston, United States

    6 h-index

    10 publications

    919 citations

  2. Oklahoma State University

    Stillwater, United States

    5 h-index

    6 publications

    747 citations

  3. University of Zurich

    Zurich, Switzerland

    5 h-index

    5 publications

    300 citations

  4. Concordia University

    Montreal, Canada

    4 h-index

    9 publications

    5.5K citations

  5. University of St.Gallen

    Saint Gallen, Switzerland

    3 h-index

    7 publications

    152 citations

  6. Universität Innsbruck

    Innsbruck, Austria

    3 h-index

    4 publications

    665 citations

  7. National University of Singapore

    Singapore, Singapore

    3 h-index

    5 publications

    434 citations

  8. Feng Chia University

    Taichung, Taiwan

    3 h-index

    4 publications

    139 citations

1–8 of 280

Venues

  1. Computers in Human Behavior

    7 publications · 2K citations

    7

    h-index

  2. Journal of Business Research

    JBR · 6 publications · 1K citations

    6

    h-index

  3. SSRN Electronic Journal

    Repository · 6 publications · 195 citations

    6

    h-index

  4. Internet Research

    4 publications · 1.8K citations

    4

    h-index

  5. 4

    h-index

1–5