Ujwal Kayandé

Business-to-Business Buying: Challenges and Opportunities

Rajdeep Grewal, Gary L. Lilien, Sundar G. Bharadwaj et al. · Customer Needs and Solutions · 2015 · 143 citations · Full text

Business-to-business Research, Business-to-business Buying, E-business Model +7

Unmasking a phantom: a psychometric assessment of mystery shopping22Some work on this paper was carried out while the first author was Visiting Professor, Institute of Marketing, Norwegian School of Economics and Business Administration and the second author was a doctoral candidate at University of Alberta. Order of authorship is alphabetical.

Adam Finn, Ujwal Kayandé · Journal of Retailing · 1999 · 133 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +16

How Incorporating Feedback Mechanisms in a DSS Affects DSS Evaluations

Ujwal Kayandé, Arnaud De Bruyn, Gary L. Lilien et al. · Information Systems Research · 2008 · 114 citations · Full text

Artificial Intelligence, Engineering, Machine Learning +26

Reliability Assessment and Optimization of Marketing Measurement

Adam Finn, Ujwal Kayandé · Journal of Marketing Research · 1997 · 112 citations

Marketing Analytics, Customer Satisfaction, Reliability +11

From academic research to marketing practice: Exploring the marketing science value chain

John Roberts, Ujwal Kayandé, Stefan Stremersch · International Journal of Research in Marketing · 2013 · 110 citations · Full text