Christopher R. Plouffe

Research Report: Richness Versus Parsimony in Modeling Technology Adoption Decisions—Understanding Merchant Adoption of a Smart Card-Based Payment System

Christopher R. Plouffe, John Hulland, Mark Vandenbosch · Information Systems Research · 2001 · 626 citations

Customer Satisfaction, Innovation Adoption, Digital Marketing +19

Assessing the evolution of sales knowledge: A 20-year content analysis

Brian Williams, Christopher R. Plouffe · Industrial Marketing Management · 2006 · 176 citations

Marketing Analytics, Customer Satisfaction, Business Intelligence +7

Intermediating technologies and multi-group adoption: a comparison of consumer and merchant adoption intentions toward a new electronic payment system

Christopher R. Plouffe · Journal of Product Innovation Management · 2001 · 174 citations

Merchant Adoption Intentions, Customer Satisfaction, Innovation Adoption +19

Does the Customer Matter Most? Exploring Strategic Frontline Employees’ Influence of Customers, the Internal Business Team, and External Business Partners

Christopher R. Plouffe, Willy Bolander, Joseph A. Cote et al. · Journal of Marketing · 2015 · 165 citations

Customer Experience, Customer Satisfaction, Influence Tactics +19

SOCO's impact on individual sales performance: The integration of selling skills as a missing link

Trent Wachner, Christopher R. Plouffe, Yany Grégoire · Industrial Marketing Management · 2008 · 136 citations

Customer Satisfaction, Individual Sales Performance, Management +8