Concepedia

Trent Wachner

TW

3

Publications

315

Citations

3

H-Index

2008

Active since

Affiliations

Creighton University(Current)

Trent Wachner is an author at Creighton University specializing in marketing management, management, and marketing.

Top concepts

Publications per year

2008–2009

3

Publications

3

SOCO's impact on individual sales performance: The integration of selling skills as a missing link

Trent Wachner, Christopher R. Plouffe, Yany Grégoire · Industrial Marketing Management · 2008 · 136 citations

, , +8

Customer-directed selling behaviors and performance: a comparison of existing perspectives

Christopher R. Plouffe, John Hulland, Trent Wachner · Journal of the Academy of Marketing Science · 2009 · 117 citations

, , +9

Navigating Difficult Waters: Publishing Trends and Scholarship in Sales Research

Christopher R. Plouffe, Brian Williams, Trent Wachner · Journal of Personal Selling and Sales Management · 2008 · 62 citations

, , +15

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