Kersi D. Antia

The Severity of Contract Enforcement in Interfirm Channel Relationships

Kersi D. Antia, Gary L. Frazier · Journal of Marketing · 2001 · 460 citations

Management, Contract Law, Channel Management +16

An Empathy-Helping Perspective on Consumers' Responses to Fund-Raising Appeals

Robert J. Fisher, Mark Vandenbosch, Kersi D. Antia · Journal of Consumer Research · 2008 · 270 citations

Social Sciences, Marketing, Social Psychology +14

Exchange Relationships and Interfirm Power in Channels of Distribution

Gary L. Frazier, Kersi D. Antia · Journal of the Academy of Marketing Science · 1995 · 229 citations

Management, Marketing, Channel Management +13

Contracts, Extracontractual Incentives, and <i>Ex Post</i> Behavior in Franchise Channel Relationships

Vishal Kashyap, Kersi D. Antia, Gary L. Frazier · Journal of Marketing Research · 2011 · 211 citations

Management, Corporate Governance, Organizational Behavior +15

Managing Marketing Channel Multiplicity

Gerrit van Bruggen, Kersi D. Antia, Sandy D. Jap et al. · Journal of Service Research · 2010 · 145 citations

Management, Marketing, Marketing Management +11