Toward Understanding the Attraction Effect: The Implications of Product Stimulus Meaningfulness and Familiarity

Abstract

Journal Article Toward Understanding the Attraction Effect: The Implications of Product Stimulus Meaningfulness and Familiarity Get access Srinivasan Ratneshwar, Srinivasan Ratneshwar Search for other works by this author on: Oxford Academic PubMed Google Scholar Allan D. Shocker, Allan D. Shocker Search for other works by this author on: Oxford Academic PubMed Google Scholar David W. Stewart David W. Stewart Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 13, Issue 4, March 1987, Pages 520–533, https://doi.org/10.1086/209085 Published: 01 March 1987 Article history Received: 01 October 1985 Revision received: 01 June 1986 Published: 01 March 1987