Concepedia

E Zihang

EZ

2

Publications

153

Citations

2

H-Index

2023

Active since

Affiliations

University of Southern California(Current)

Pennsylvania State University

E Zihang is an author at University of Southern California specializing in consumer engagement, social influence, and consumer research.

Top concepts

ArtsTrustMarketingManagementPersuasionSocial MediaCommunicationSocial ComputingSocial InfluenceConsumer Behavior

Publications per year

2023–2024

2

Publications

2

The next hype in social media advertising: Examining virtual influencers’ brand endorsement effectiveness

eunjin Kim, Dong-Gyu Kim, E Zihang et al. · Frontiers in Psychology · 2023 · 101 citations · Full text

Novelty vs. trust in virtual influencers: exploring the effectiveness of human-like virtual influencers and anime-like virtual influencers

eunjin Kim, Heather Shoenberger, Dong-Gyu Kim et al. · International Journal of Advertising · 2024 · 52 citations

Digital Marketing, Consumer Research, Social Influence +27

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