Dong-Gyu Kim

The next hype in social media advertising: Examining virtual influencers’ brand endorsement effectiveness

eunjin Kim, Dong-Gyu Kim, E Zihang et al. · Frontiers in Psychology · 2023 · 101 citations · Full text

Novelty vs. trust in virtual influencers: exploring the effectiveness of human-like virtual influencers and anime-like virtual influencers

eunjin Kim, Heather Shoenberger, Dong-Gyu Kim et al. · International Journal of Advertising · 2024 · 52 citations

Digital Marketing, Consumer Research, Social Influence +27

The ethics of virtuality: navigating the complexities of human-like virtual influencers in the social media marketing realm

Dong-Gyu Kim, Zituo Wang · Frontiers in Communication · 2023 · 51 citations · Full text

Digital Marketing, Social Influence, Public Opinion +32

Social media influencer vs. virtual influencer: The mediating role of source credibility and authenticity in advertising effectiveness within AI influencer marketing

Dong-Gyu Kim, Zituo Wang · Computers in Human Behavior Artificial Humans · 2024 · 24 citations · Full text

Social Media Affordances of Ephemerality and Permanence: Social Comparison, Self-Esteem, and Body Image Concerns

Dong-Gyu Kim, Soomin Kim · Social Sciences · 2023 · 19 citations · Full text

Social Psychology, Social Influence, Instagram Story +23