The ethics of virtuality: navigating the complexities of human-like virtual influencers in the social media marketing realm

Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media

Chen Lou, Shupei Yuan · Journal of Interactive Advertising · 2018 · 2.3K citations

Assessing the effects of gamification in the classroom: A longitudinal study on intrinsic motivation, social comparison, satisfaction, effort, and academic performance

Michael Hanus, Jesse Fox · Computers & Education · 2014 · 1.8K citations

Achievement Goal, Student Motivation, Performance Studies +9

Who are the social media influencers? A study of public perceptions of personality

Karen Freberg, Kristin Graham, Karen McGaughey et al. · Public Relations Review · 2010 · 1.3K citations

Influencer Studies, Social Media, Public Perception Studies +10

Social media influencer marketing: A systematic review, integrative framework and future research agenda

Demetris Vrontis, Anna Makrides, Michael Christofi et al. · International Journal of Consumer Studies · 2021 · 1K citations · Full text

Digital Marketing, Social Marketing, Consumer Research +26

Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement

Siyoung Chung, Hichang Cho · Psychology and Marketing · 2017 · 719 citations

Social Media Interactions, Digital Marketing, Social Marketing +23