Concepedia

Hichang Cho

HC

48

Publications

4K

Citations

31

H-Index

2002

Active since

Affiliations

National University of Singapore(Current)

Singapore Management University

Cornell University

Chung-Ang University

Shenzhen University

Hichang Cho is an author at National University of Singapore specializing in communication, social media, and social influence.

Top concepts

CommunicationArtsSocial MediaSocial InfluenceSocial SciencesManagementEngineeringSocial ComputingData PrivacyBehavioral Science

Publications per year

2002–2024

48

Publications

48

Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement

Siyoung Chung, Hichang Cho · Psychology and Marketing · 2017 · 719 citations

Social Media Interactions, Digital Marketing, Social Marketing +23

Social networks, communication styles, and learning performance in a CSCL community

Hichang Cho, Geri Gay, Barry D. Davidson et al. · Computers & Education · 2005 · 467 citations

Social Media, Social Networks, Communication Styles +12

A Social Network Contagion Theory of Risk Perception

Clifford W. Scherer, Hichang Cho · Risk Analysis · 2003 · 348 citations

Community Perception, Social Influence, Social Network +20

A multinational study on online privacy: global concerns and local responses

Hichang Cho, Milagros Rivera‐Sánchez, Sun Sun Lim · New Media & Society · 2009 · 234 citations

Engineering, Digital Marketing, Information Security +24

Optimistic bias about online privacy risks: Testing the moderating effects of perceived controllability and prior experience

Hichang Cho, Jae‐Shin Lee, Siyoung Chung · Computers in Human Behavior · 2010 · 215 citations · Full text

Behavioral Decision Making, Social Psychology, Privacy Risk Assessment +17

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