Clifford W. Scherer

Exploring motivations for consumer Web use and their implications for e‐commerce

Jessica L. Joines, Clifford W. Scherer, Dietram A. Scheufele · Journal of Consumer Marketing · 2003 · 407 citations

Digital Marketing, Consumer Motivation, Consumer Research +19

A Social Network Contagion Theory of Risk Perception

Clifford W. Scherer, Hichang Cho · Risk Analysis · 2003 · 348 citations

Community Perception, Social Influence, Social Network +20

Evaluating a conservation investment designed to reduce human–wildlife conflict

Meredith L. Gore, Barbara A. Knuth, Clifford W. Scherer et al. · Conservation Letters · 2008 · 123 citations · Full text

Animal Protection, Law, New York +16

The College Tradition of "Drink 'Til You Drop": The Relation Between Students' Social Networks and Engaging in Risky Behaviors

Alicia Marshall Dorsey, Clifford W. Scherer, Kevin Real · Health Communication · 1999 · 65 citations

Substance Use, Social Psychology, Education +23

The Proof is in the Picture: The Influence of Imagery and Experience in Perceptions of Hurricane Messaging

Laura N. Rickard, Jonathon P. Schuldt, Gina M. Eosco et al. · Weather Climate and Society · 2017 · 50 citations

Storm Surge, Personal Experience Variables, Crisis Management +21