Concepedia

Kevin Real

KR

28

Publications

3.1K

Citations

19

H-Index

1999

Active since

Affiliations

University of Kentucky(Current)

University of Kentucky HealthCare

Johns Hopkins University

National Committee for Quality Assurance

Lindsey Wilson College

Kevin Real is an author at University of Kentucky specializing in public health, social sciences, and health communication.

Top concepts

Public HealthSocial SciencesHealth CommunicationBehavioral ScienceNursingPsychologyCommunicationHealth PromotionSocial PsychologyApplied Social Psychology

Publications per year

1999–2022

28

Publications

28

How Behaviors are Influenced by Perceived Norms

Rajiv N. Rimal, Kevin Real · Communication Research · 2005 · 880 citations

Substance Use, Behavioral Decision Making, Social Psychology +25

Understanding the Influence of Perceived Norms on Behaviors

Rajiv N. Rimal, Kevin Real · Communication Theory · 2003 · 549 citations

Substance Use, Behavioral Decision Making, Social Psychology +19

Perceived Risk and Efficacy Beliefs as Motivators of Change.

Rajiv N. Rimal, Kevin Real · Human Communication Research · 2003 · 486 citations

Behavioral Decision Making, Health Psychology, Social Sciences +17

Moving Toward a Theory of Normative Influences: How Perceived Benefits and Similarity Moderate the Impact of Descriptive Norms on Behaviors

Rajiv N. Rimal, Maria Knight Lapinski, Rachel J. Cook et al. · Journal of Health Communication · 2005 · 225 citations

Friends Talk to Friends About Drinking: Exploring the Role of Peer Communication in the Theory of Normative Social Behavior

Kevin Real, Rajiv N. Rimal · Health Communication · 2007 · 189 citations

Substance Use, Social Psychology, Consumer Research +20

Rows per page

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