Concepedia
Statistics
Publications
28
Citations
3.1K
H-Index
19
Active since
1999
Affiliations
University of Kentucky(Current)
University of Kentucky HealthCare
Johns Hopkins University
National Committee for Quality Assurance
Lindsey Wilson College
Kevin Real is an author at University of Kentucky specializing in public health, social sciences, and health communication.
Top concepts
Public HealthSocial SciencesHealth CommunicationBehavioral ScienceNursingPsychologyCommunicationHealth PromotionSocial PsychologyApplied Social Psychology
Publications per year
1999–2022
How Behaviors are Influenced by Perceived Norms
Rajiv N. Rimal, Kevin Real · Communication Research · 2005 · 880 citations
Substance Use, Behavioral Decision Making, Social Psychology +25
Understanding the Influence of Perceived Norms on Behaviors
Rajiv N. Rimal, Kevin Real · Communication Theory · 2003 · 549 citations
Substance Use, Behavioral Decision Making, Social Psychology +19
Perceived Risk and Efficacy Beliefs as Motivators of Change.
Rajiv N. Rimal, Kevin Real · Human Communication Research · 2003 · 486 citations
Behavioral Decision Making, Health Psychology, Social Sciences +17
Moving Toward a Theory of Normative Influences: How Perceived Benefits and Similarity Moderate the Impact of Descriptive Norms on Behaviors
Rajiv N. Rimal, Maria Knight Lapinski, Rachel J. Cook et al. · Journal of Health Communication · 2005 · 225 citations
Friends Talk to Friends About Drinking: Exploring the Role of Peer Communication in the Theory of Normative Social Behavior
Kevin Real, Rajiv N. Rimal · Health Communication · 2007 · 189 citations
Substance Use, Social Psychology, Consumer Research +20
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