Kevin Real

How Behaviors are Influenced by Perceived Norms

Rajiv N. Rimal, Kevin Real · Communication Research · 2005 · 909 citations

Social Sciences, Psychology, Social Psychology +13

Understanding the Influence of Perceived Norms on Behaviors

Rajiv N. Rimal, Kevin Real · Communication Theory · 2003 · 554 citations

Social Sciences, Psychology, Social Psychology +12

36th International Symposium on Intensive Care and Emergency Medicine

R. M. Bateman, Michael D. Sharpe, Justin E. Jagger et al. · Critical Care · 2016 · 521 citations · Full text

Life Sciences, Pharmacology, Physiology +17

Perceived Risk and Efficacy Beliefs as Motivators of Change.

Rajiv N. Rimal, Kevin Real · Human Communication Research · 2003 · 498 citations

Social Sciences, Communication, Health Behavior +13

Moving Toward a Theory of Normative Influences: How Perceived Benefits and Similarity Moderate the Impact of Descriptive Norms on Behaviors

Rajiv N. Rimal, Maria Knight Lapinski, Rachel J. Cook et al. · Journal of Health Communication · 2005 · 234 citations

Social Sciences, Psychology, Social Psychology +10