Concepedia

Siyoung Chung

SC

6

Publications

1.2K

Citations

6

H-Index

2010

Active since

Affiliations

National University of Singapore(Current)

Singapore Management University

Siyoung Chung is an author at National University of Singapore specializing in communication, arts, and social influence.

Top concepts

CommunicationArtsSocial MediaSocial InfluenceManagementMarketingMedia StudiesMedia MarketingTrustBusiness

Publications per year

2010–2018

6

Publications

6

Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement

Siyoung Chung, Hichang Cho · Psychology and Marketing · 2017 · 719 citations

Social Media Interactions, Digital Marketing, Social Marketing +23

Optimistic bias about online privacy risks: Testing the moderating effects of perceived controllability and prior experience

Hichang Cho, Jae‐Shin Lee, Siyoung Chung · Computers in Human Behavior · 2010 · 215 citations · Full text

Behavioral Decision Making, Social Psychology, Privacy Risk Assessment +17

Testing an integrative theoretical model of knowledge‐sharing behavior in the context of Wikipedia

Hichang Cho, Meihui Chen, Siyoung Chung · Journal of the American Society for Information Science and Technology · 2010 · 158 citations · Full text

Collective Knowledge, Media Standards, Social Influence +17

Parasocial relationship via reality TV and social media

Siyoung Chung, Hichang Cho · 2014 · 39 citations · Full text

Emerging Media, Social Influence, Media Characters +17

Perceptions of social norms surrounding digital piracy: The effect of social projection and communication exposure on injunctive and descriptive social norms

Hichang Cho, Siyoung Chung, Anna Filippova · Computers in Human Behavior · 2015 · 28 citations

Digital Society, Digital Culture, Social Media +9

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