Siyoung Chung

Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement

Siyoung Chung, Hichang Cho · Psychology and Marketing · 2017 · 719 citations

Social Media Interactions, Digital Marketing, Social Marketing +23

Optimistic bias about online privacy risks: Testing the moderating effects of perceived controllability and prior experience

Hichang Cho, Jae‐Shin Lee, Siyoung Chung · Computers in Human Behavior · 2010 · 215 citations · Full text

Behavioral Decision Making, Social Psychology, Privacy Risk Assessment +17

Testing an integrative theoretical model of knowledge‐sharing behavior in the context of Wikipedia

Hichang Cho, Meihui Chen, Siyoung Chung · Journal of the American Society for Information Science and Technology · 2010 · 158 citations · Full text

Collective Knowledge, Media Standards, Social Influence +17

Parasocial relationship via reality TV and social media

Siyoung Chung, Hichang Cho · 2014 · 39 citations · Full text

Emerging Media, Social Influence, Media Characters +17

Perceptions of social norms surrounding digital piracy: The effect of social projection and communication exposure on injunctive and descriptive social norms

Hichang Cho, Siyoung Chung, Anna Filippova · Computers in Human Behavior · 2015 · 28 citations

Digital Society, Digital Culture, Social Media +9